Luff

May 2019

Work

Web Design, Branding, Chatbot, Ads Scaling

Team

Creative Director, UX/UI Designer, Interaction Designer, Project Director, Project Manager, Coders, Copywriter

Luff is supplement food brand that consist of collagen. We have worked with Luff from Stage Zero or what we call in our term as “Zero to Launch” where we worked with them right from naming the product, designing logo, brand book and brand character to website and marketing.

Website Design

The website designed for Luff is based on that of the brand book that is also designed by us. The funnel functionality is to keep the website simple with precise content to understand that would create an action that would benefit the clients.

Website Design

The website designed for Luff is based on that of the brand book that is also designed by us. The funnel functionality is to keep the website simple with precise content to understand that would create an action that would benefit the clients.

Logo

Luff is made from the word “Love” and having to put in the twist of the name to not make it sound exactly like love. After playing with the word for sometime, we came up with more than 10 design for the client to choose. In the end, we symbolize the word Luff “Love” into a heart shape logo.

Packaging

Luff packaging is the breakthrough in supplement food brand disrupting the usual the scoop packaging into coffee like small package. This makes it easier for the user to carry it around. The designed has added a bit of playful packaging to be able to cater more age group.

Character Design

We designed the character to be face of the brand. It’s a girl with international look. We designed her into different dress set to show that Luff suits for all type of situation and occasions.

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